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2. When did you start Lemon Lines by Lib and where do you draw inspiration?

I started ‘Lemon Lines by Lib’ last year while I was living in Cyprus. My husband is studying abroad. I didn’t secure much work in Cyprus because of the language barrier so I started drawing all the beautiful Cypriot cacti to fill my time. I didn’t think much of it until people online starting loving my little drawings. I decided to embroider simply because I didn’t know how to ‘produce’ prints at the time. My mum then told me that my nana was an amazing embroiderer so it really stuck. My inspiration was drawn from people around me, I still remember this gorgeous lady wading in the ocean in Cyprus and I just loved the shape of her so she became the first person I drew.  

3. Do you collaborate with other creatives often? What are your favourite things about collaboration?

This is actually my first collaboration! I still remember when Chloe and Kate approached me last year, I was travelling through Italy... only good things happen in Italy! I’ve been incredibly lucky to secure my first collab with two such chilled people, it just works when everyone is really open and friendly.  

4. What’s your favourite piece from our Lemon Lines by Lib x JRC collection?

The shift dress and the pants. I’m going to live in the dress and pants in summer. The whole collection is perfect for all seasons but I can just see myself (and everyone) lounging by the beach in the pants and dress. I love how you can layer the dress too, it honestly looks so cute with everything. 

5. Last one, what are some of the highlights from your life as an artist?

This collaboration! I still can’t believe I have my artwork on clothing that real-life people are going to wear. It’s truly the coolest thing that’s ever happened to me. The other highlight happened last year when I finally figured out how to open an online shop and sell my embroidery. Everyone had been so patient with me because it really did take months. What I didn’t expect to happen was sell out. I still can’t believe it. I am so grateful to everyone who has ever bought my art and especially to Chloe and Kate for collaborating with me! 

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1. We are a very young and small label,
2. We like to keep all of our designs quite limited so that you’re not seeing every Joe Blow on the street in the same piece.

If we could add extra sizes to fit into the small amount amount of fabric we have printed, we would! However, our manufacturer (who by the way has really FANTASTIC ethical and sustainable practices which can be hard to find) limits us to only 6 sizes for the amount of fabric we CURRENTLY print. Key word, currently.

Why not change manufacturers?
My gosh, do you know how hard these things are to find? We have such a great relationship with our manufacturer and their quality is second to none. Oh, did we mention they have really fantastic ethical and sustainable practices too? We could sit here all day and bang on about how great they are but we won’t because we probably don’t need to justify to those sitting here taking the time to read our blog.

Will you ever print more fabric so that you can expand your size range?
The simple answer is YES and we can’t wait! Do we know when this will happen? Well...we are testing the waters really soon. By test the waters, I mean we’ll be releasing one ‘limited edition’ piece this May where we are doing our absolute best to increase our size range by at least 2 sizes. As for the rest...as soon as we know, you’ll know, trust us. In fact you’ll probably be wishing you never asked because we’ll be talking about it day in, day out for quite some time.

For now though, we’re just an 8-18 label and be to completely honest, we’re still refining those sizes across all of our styles. We started this label with a simple shift dress back in February 2016 that went from a 8-16. Since then, life has been one huge whirlwind of keeping up with the demand for fun, printed, quality clothing. As we introduce new styles, we work so hard on getting the sizing right. When we release a new piece we receive a lot of feedback from our wonderful customers about things they think could be improved and we appreciate it so much. Believe it or not, we actually take all the feedback on board too and we refine that same style for it’s next release in hope that we can continue making beautiful clothes that look good on all ages, shapes and sizes.

Hang in there x

On Friday the 1st of February 2019, we hosted our first ever seasonal launch party at Newstead Studios. To say we’re still buzzing from the event is a complete understatement. We sold the event out with 100 guests, something we didn’t think possible in the early stages of planning. The night included our first solo catwalk to showcase JRC’s autumn range, lots of chatting with customers and friends, an earring workshop, plenty of nibbles and beverages and some of Brisbane's biggest names who we had only ever dreamt of meeting

The room was just beaming with positive vibes and laughs and we couldn’t be happier with how the evening panned out.

We have so many people to thank but firstly we would like to thank all of the guests who made the whole night (& in particular, our runway) an absolute hoot! We were blown away by all of the cheering and general merriness during the show. We showcased 15 pieces over 4 prints and each one was received with oohs and ahhs which made us smile from ear to ear. You might even be able to see some sneak peeks in the photos ;

A huge thanks also goes to:

@hair_by_jools who completely choreographed our runway alongside making everyone's hair look fabulous. She’s actually closed her books to new clients as she’s SUPER DOOPER busy but you should definiltey check out her Instagram anyway. She does the best hair and she’s super funny too! #backroomboogie

Our models who did such an amazing job on the catwalk:

@stace_mcgregs, @ilovethatskirt, @sustainablestyling, @joyousears, @beeswraps, Alex & Alan. 

The night flowed nice and smoothly thanks to @erinwoodhallcelebrant who (turns out) is not only a fabulous wedding celebrant, but also a killer emcee. Plus, she’s just ridiculously fun to have around.

Our runway looked an absolute dream thanks to the beyond fabulous balloon installation by Cady from @fancyschmancyballoonco Cady also creates custom balloons and delivers free of charge to Brisbane! If you’re stuck on what to get somone for a birthday, thank you, wedding, just because, be sure to check out her balloons. They’re impossible not to love. You can find her website HERE.

Two of our absolute favourite makeup artists @blushandbangsbeauty and @jlsmakeup. These ladies know a thing or two (let’s be real, they know all of the things) when it comes to makeup and they created some serious perfection on the evening. If you’re looking for a top-shelf, talented MUA who is also a whole heap of  fun, we highly recommend checking these ladies out.

We also have to thank two other small businesses who collaborated with us for our latest Lovers print release. These include the wonderful Clare from @bonmaxie who has made some seriously amazing earring boards to match our Lovers print and Kristy over at @coco.avera for making us some custom all-natural lip balms to include as free gifts on the evening. You can grab yourself a free lip balm now with every 'Lovers' purchase, while stocks last. 

A huge thanks goes out to the ladies at @dangerousfemales who provided us some of their gorgeous tees for our runway event. If you have not yet heard of this team of absolute LEGENDS who are raising awareness and funds for organisations dedicated to supporting victims of violence and abuse, you absolutely need to check them out and hey, while you’re there- buy a super cute tee whilst also supporting an amazing cause.

Lastly, but certainly not least- a massive thank you also goes out to plant goddess @botanicalsbybella who photographed our evening. You're an absolute gem. 

The upcoming release of our new designs recently took us to the lovely city of Toowoomba (yes, it’s a city - we Wiki’d it). For those of you unfamiliar with “The Garden City”, an hour and a half away from Brisbane, Toowoomba is a plethora of street art, historical buildings and public spaces, which makes it the perfect setting for a JRC shoot. It’s also home of one our favourite photographers, Louise Lehmann Photography (who happens to be our sister, how convenient). You can check out her work here.

The morning of the shoot started bright and early, with us hitting the road at 6.00am with one of our favourite friends and hair extraordinaire Jools (better known as @hair_by_jools) in tow. Not only does Jools create hair magic in record speed, but she also agreed to do a little modelling for us this time around.

We also had the privilege of having two absolute gems Molly (who you may recognise as the brunette plastered all over our Instagram) and another good friend of ours, Emily, join Jools in front of the camera. A huge aim for us when planning our shoots is to have everyday ladies and everyday styles to show our beautiful customers (yes, that’s you guys) how the pieces REALLY look.

The best part of shoot days is we always have a whole heap of fun and it never really feel like work. It’s one of our absolute favourite things to do because it’s just a bunch of talented ladies having a laugh (and getting some fabulous content at the same time). Photos always look so much better when people are actually having a great time so it makes it easy peasy!

Is there a particular JRC piece you’ve seen here that you have your eye on? From left to right: Lovers shirt: available now online, Doggo shirt: available 17/02/2019 at 7pm AEST, Paradise dress: available now online. 

For those of you who are unfamiliar with Busy Head, please let us introduce one of the coolest earrings brands going. Therese is the creative genius behind Busy Head and her work is inspired by some of her favourite things including plants, animals and delicious beverages. 

We were immediate fans and fell in love with Therese and her illustrations after we commissioned some custom pet portrait ear dangles from her (what a seriously fabulous idea!) and we soon realised we happen to have quite a bit in common. So of course the suggestion of a collaboration was an oh hell yes! moment.  

What started as a cooking pot of collaboration ideas back in February 2018 (we first considered designing individual items for both brands to launch together) evolved to something quite different altogether.

As the story goes, just like how many of the world’s best ideas are formed (over coffee and long chats) we decided on a great concept for our first design. We decided to use Therese’s illustrations and bring them to life on textile. 

Since starting out, a dog print has always been on our ‘high priorities’ list but we never created something we loved enough to run with. Luckily, this is where Therese stepped in. With her help, we decided on what breeds we wanted on our print and the colours to compliment the design.

Obviously, it made sense to have Therese make matching earrings for the collaboration so we decided to offer pairs of earrings to match each of the breeds showcased in our print. This way, customers can choose their absolute favourite doggo earrings to match their outfit. Amazing, right? We think so too. 

Keep your eyes peeled, the Jericho Road Clothing x Busyhead ‘Doggo’ range is available on Sunday 17 February, 2019. 

P.S If you haven’t already, check out Busyhead’s current range and custom earrings here. Therese offers free shipping all the time. See? We told you she’s awesome.